An award-winning designer based in San Francisco. Currently an Experience Designer at NewDealDesign.

As an Experience designer, I am interested in contributing to digital and physical experiences that are thoughtfully implemented and refined in execution.

❋ Growing up in diverse cultures expanded my perspective and helped me adapt swiftly to new environments. This experience naturally taught me to see things from different angles and embrace others with an open mind.

❋ My passion for various industries has allowed me to collaborate with clients from around the globe. My professional projects focus on crafting culture and details into precise design systems. I am dedicated to creating meaningful experiences and products for people worldwide.

❋ After a few years of college, I had the opportunity to serve in the Republic of Korea Army. This unforgettable experience provided me with invaluable life lessons and significantly shaped my leadership skills, teaching me how to succeed and fail as a team while embracing and celebrating our differences.

❋ Wearing many different hats, I've had the chance to receive numerous awards across various categories. I’m grateful to all my mentors and friends for their support and inspiration.

❋ Beyond crafting impactful experiences for others, I relish the opportunity to communicate through diverse mediums. I strive to create personal work that reflects thorough research and is visually expressive and memorable.

✹ In the end, I always return to art and design. I'm continually seeking new ways to express the various facets of my personality and my evolving self.

Human Proj. 01

Growing up in different cultures enabled me to broaden my perspectives and pushed me to adapt to new environments quickly. This naturally taught me how to observe things differently and seeing from a different angle enabled me to embrace others.

My passion in variety of industry abled me to have a chance to work with different clients from all over the world. My professional projects involve delivering heritage & details precisely translated in to their design systems. I have a passion and tenacity to make a meaningful experience and product for people around the world.

End of the day, I always come back to art & design. It is challenging to describe who I am as a designer and an artist. Apart from creating meaningful experiences for people, I enjoy communicating by variety of mediums to create personal work that represents in-depth researches in visually expressive and memorable ways.

Experience

NewDealDesign
Experience Designer

Consulted as an Experience Designer, creating seamless user experiences for a wide range of clients, including Walmart, InstaVision, Vuslat Foundation, Radius AI, Veev, AscentOS, Buya, People First, and Envoy. I specialized in developing intuitive digital solutions that harmonize user needs, design aesthetics, and business goals, while leading visual design and branding projects across startups, NPOs, and major tech companies, spanning both digital and physical experiences.

10.2020- PRESENT

VVD.O / Le*MULL
Founder / Creative Director

Founded a design collective with operations in the United States and Korea. Led a multidisciplinary team on a wide range of projects, including film, fashion, craft, and marketing. This initiative inspired emerging artists and designers to develop their own brands and bring their creative visions to life.

08.2020- PRESENT

BAEK VISUALS
Freelance Designer

Directed and designed album covers for professional musicians globally. Developed and implemented brand identity systems for clients, enhancing their presence through social media and print media.

01.2016-05.2023

Sendlane
Creative Designer (Contract)

Sendlane collaborates with over 1,700 companies, including Shopify, ClickBank, Miva, WooCommerce, and others. I designed content and visual communication tools to support these partners and developed visualizations of data for eBooks and marketing assets.

09.2020 - 05.2021

Emblem Athletic
Graphic Designer

Produced graphic designs for printed products and custom gear for military units, police and fire departments, sports teams, and even U.S. Olympians.

08.2020- 12.2020

Darb Design LLC
Graphic Design (Internship)

Worked on client projects with a focus on graphic design, editorial design, and advertising.

04.2020 - 09.2020

Hermont Mobile
Product Designer

Directed the visual design and branding for the project. Developed a digital tool for tire inventory management, working closely with inventory managers and engineers to ensure successful delivery of the product.

05.2019 - 12.2019

Smart Columbus / CCAD
Creative Designer

Supported by the Columbus Foundation, we launched the first EV charging stations in the Midwest. I led the project with Smart Columbus, overseeing creative direction, user research, and strategy. The initiative successfully raised awareness and expanded the availability of EV charging in Ohio.

04.2019 - 10.2019

Republic of Korea Army
Sergeant

Served full 21 months as an infantry(Ordnance and Chemical) in the army.

06.2016- 03.2018

EDUCATION

California College of the Arts
MDes. Interaction Design

2021- 2023

Columbus College of Art & Design
BA. Advertising and Graphic Design

2013- 2019

AWARDS

Honorable Mention - STUDENT CATEGORY
2022 SF Design Week

2020

Student Silver ADDY - CAMPAIGN
American Advertising Awards

2020

Student Silver ADDY - DIGITAL CREATIVE TECHNOLOGY
American Advertising Awards

2020

Student Silver ADDY - FILM, VIDEO AND SOUND
American Advertising Awards

2020

Excellence Student Campaign - CAMPAIGN
American Advertising Awards

2019

Merit Student Digital - APP / DIGITAL
American Advertising Awards

2019